The Future of B2B: How Bold Marketers Activate the Whole Organization
Today’s business leaders expect marketing to deliver revenue and higher ROI. Marketers believe that we should focus on providing amazing customer experiences. Yet, everyday we are asked to execute marketing activities that don’t deliver leads, revenue or better customer experiences. In order to close this gap, the fearless B2B marketer puts customers at the center of everything they do. Because brilliant marketing leaders know that by focusing on customer value, we deliver better outcomes for the entire business.
Join us for cocktails, dinner, networking, and a keynote from veteran marketer, inspiring entrepreneur, and bestselling author Michael Brenner. He will show us how the future of B2B Marketing is about activating the talent and expertise of your entire organization. You’ll learn the simple trick B2B marketers use to push back on the things that we know won’t work. You’ll hear how to take your marketing to the next level and engage your audience through storytelling. And you’ll walk away with a practical and powerful framework you can use to rally the entire organization around the customer. The future of B2B is already here. Get ready to embrace it!
6:30 – 7:30 – Registration/Cocktails/Networking/Buffet
7:30 – 8:15 – Program
8:15 – Q&A
8:30 – 9:00 – Networking
$40 member / $45 non-member
Lucky Dog Gastropub, 16 E. 1st Ave., Conshohocken, PA 19428
ABOUT OUR SPEAKER – MICHAEL BRENNER – SPEAKER, AUTHOR AND CEO
Michael speaks, writes and consults on marketing, leadership, customer experience and employee engagement. He is recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. As a keynote speaker and evangelist on leadership, culture and marketing, Michael helps companies reach, engage and convert new customers through employee engagement and storytelling.
Note: Should the speaker cancel and we are unable to find a replacement, we will either (1) refund fees for all registered parties or (2) present a panel of experts on a topic of our choice.